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Door Direct Marketing

Services we Provide

In the business of sales and services, every company, from Home Improvement to Satellite T.V. is faced with the challenge of putting their product--or at least their salesmen--in front of potential customers. There's no need to put up with the constant hassle of hanging 'want ads' and dealing with the high turn-over and training rate of hiring canvassers, flyer distributors, or any other types of entry-level marketers that make up the first phase of a sale.

Door Direct Marketing specializes in 'initial contact' marketing. Our canvassers are trained, and love what they do, so you can be assured to receive the best leads, and as many as your sales force can handle, so you can focus on the most important aspect of your business: making the sales and increasing your bottom line.

Some of the Services we Provide:

  • Canvassing - First and foremost, Canvass Marketing is our largest focus at Door Direct Marketing. Our canvassing team(s) will hit the neighborhoods you specify, or (if unspecified), neighborhoods that fit the qualifications you're looking for--for roofing sales, other home improvement sales, or any other business that could utilize direct marketers. We'll provide leads for your company, according to your needs, and they'll be acquired by professional independent canvassers who take pride in a job well done, and work hard to reach their individual potential.

    Canvass Marketing Services can range, depending on your needs, capital, and desire for aggressive expansion, from a few Canvassers working on an outsourced basis, all the way up to the design and implementation of a full Canvass Marketing Department of marketers classified as employees.

Outsourced Lead Generation

The 'Pay-per-Lead' Choice

This is the choice I recommend for most clients with a budgeted desire for more leads, or just breaking into Canvass Marketing. We will gather leads, according to your specifications, and they'll be prepared and forwarded to you each night they are acquired. Depending on your needs, this may be capped at 'x many leads per week' (to avoid spending more than you have alloted to marketing), or as many as my canvassers and your business can handle.

Leads will always come with:
  • Homeowner names
  • Address
  • Phone number(s)
  • Who we talked to (if multiple homeowners)
  • Any relevant notes to help the salesman
  • Type of roof, etc.
  • Appointment time or best times available, if desired
Leads will never be set with non-homeowners, unless specified by the client (renting from family members, etc.)

Fallout / Retention Principle:
  • Leads generated in this fashion typically have at least 60% 'Retention' rate. That is, there is always a degree of fallout, no matter how excited the customer seemed about receiving a free inspection/estimate upon their encounter with the canvasser. Fallout can mean anything: the customer changes their mind, cancels, lies about never setting an appointment, whatever. Just remember: A 'bad lead' doesn't matter why it's a bad lead. It's simply one of the bad ones, is a normal part of this industry, and is an acceptable loss as long as it falls within the appropriate range of fallout.

  • The price per lead is intentionally low in order to compensate for the fallout rate and acceptable loss.

  • Retention can be improved and/or reduced by such factors as:
    • How you manage your salesmens' handling and following up of leads. Strong follow-up is a must.
    • How aggressively your salesmen and/or phone staff attempt to retain and reset any leads that try to call and cancel or otherwise back out over the phone.
    • The providing of image material (company info sheets, flyers, etc.) to help the customer remember and care about the appointment.
Many clients have been very happy with this system, usually selling roughly 1 out of 4 leads, and making a system like this much more cost-effective and profitable than paying a team of canvassers hourly W-2 pay, etc. If you seek a large enough quantity of leads (60+ per week), it becomes more cost-effective to instead implement my 'Turn-Key Canvass Marketing Department', which you'll find below.

Currently looking for one or two clients in Colorado Springs for a 'Pay-per-Lead' Basis.

Business Owner with Vision and Ambition?

Turn-Key Canvass Marketing Department

Do you have the vision and the funds available to implement an entire Canvass Marketing Department? This is a full Turn-Key System, perfected over time and multiple revisions--complete and ready to go. Want to aggressively expand your company? Have the funds available for payroll? My department and teams can give you as many leads as you and your sales specialists can handle!
Personnel Involved:
  • 1 Phone Confirmer (expandable)
  • 1-2 Canvass Teams with Leaders (expandable)
  • Myself as Canvass Marketing Director
  • System Expandable to Multiple Locations
  • Full scripts, forms, reports, etc. ready to go
  • Solid, Proven System already in place
 Required Resources:
  • Office Space for Dept Use
  • Phone(s) for Confirmer
  • Access to Printer/Copier
  • Appointment Book
  • White Board for Results
  • A Sales Manager for Coordination
  • Sales Specialists to run the leads and comply with the system organization policies
  • Funds for Payroll and Expenses
Design Capabilities:
  • Scripts, Forms, Reports, etc.
  • Flyers (Door Hangers) and Company Info Sheets
  • Website Design
  • Graphic Design and Marketing Writing
  • Procedure Manuals
  • Marketing Consultation
 Recommended Extra Resources:
  • Company vehicle(s) (avoid paying mileage to Team Leaders)
  • Image Material (Hats, Shirts, Badges, etc.)
  • Props (Flyers, Co Info Sheets, etc.)
  • Full city map for office wall


What's 'canvassing'? Never used canvassers before for your business? Or, if you're simply interested in more about canvassing, click HERE.
  • Flyer Distribution - Don't bother paying kids anymore to distribute your marketing material. No more wondering if your company is reaching your customers--or if a box of your flyers is sitting somewhere in a dumpster. Let Door Direct Marketing's canvassers distribute your advertisements for you.

  • Marketing Writing - Door Direct Marketing, partnered with "Renegade Writing Service" in Colorado Springs (a freelance ad copywriting service) can help you in creating concise, clear ad copy, flyers, brochures, scripts, training materials, and just about any other business writing you require--to better reach your customers, bump up your overall sales and exposure, and make your company into a more smoothly-functioning machine. With better overall communication, you can focus more on running things, and less on fixing and administrating. If you've never worked with a freelance, professional copywriter before, visit the website, Renegade Writing Service, and see what they can do for you.

  • Other Services - Got an idea for other ways some ground-pounders can help your business? Drop us a line, and let's talk about what we can do for you to take your company in new directions in marketing.

Currently on the lookout for new clients in the "Roofing and Restoration" field. Want some T-lock, 3-tab, and Wood Shake leads? Let's see how we can work together!
Door Direct Marketing
Colorado Springs, Co
719.487.4710 cell
http://DoorDirectMarketing.com

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